The ripple effect of Watford’s transformation on South Oxhey


In a matter of a few years, Watford has transformed itself from a fledgling industry town to a hub of finance, business, shopping, leisure and culture, with total investment of £1.5bn spanning almost the next two decades. Close to major arteries such as the M1 and M25 that connect people across and out of London, the town centre has attracted companies ranging from corner shops to international businesses, drawing in names such as Camelot, JD Wetherspoon and Ralph Lauren, while Warner Bros and TK Maxx looks to expand. Only last year the intu Watford shopping centre completed its state-of-the-art, £180m extension. 

Proving a welcome addition to the town is the situation over at Vicarage Road, where the success of Watford Football Club, which has Sir Elton John as its lifetime president, in the Premiership has seen increased footfall and a noticeable buzz on match days.

As infrastructure and amenities improve, Watford is becoming attractive not only to businesses but to homeowners wishing to relocate from London. Capital growth for both family homes and spacious first-time buyer homes is rising and savvy renters in the capital have caught onto the fact that they can afford to live somewhere they can call their own yet be within easy distance of the capital.

And it’s had a ripple effect. Surrounding Watford suburbs are also transforming as our work in South Oxhey Central confirms. Having sold out the first phase within a year, it’s a no-brainer when it comes to why people want to lay down their roots here.

Within walking distance of Carpenders Park Overground station, the development offers a range of individually designed one and two-bedroom apartments finished with a comprehensive specification, fully integrated German-designed kitchen appliances, engineered hardwood flooring, private balcony spaces and en suites throughout.

We have already delivered 140 homes, a new play area, gardens and created a new station square with a range of local stores and a café pavilion.

In phase 2, we will deliver a further 174 homes, 8,000 sq ft of retail space, a new market square on Prestwick Road home to a regular farmers markets – fantastic for the local community – and a public open space at Henbury Place. Residents can also take advantage of fantastic great transport links which will take you into Watford in 12 mins and London Euston in 39 mins.

With the phase 2 sales launch on Saturday, make sure you keep your eyes peeled and add South Oxhey Central onto your list of locations to make a home. You can meet our team at the new marketing suite or register your interest, please visit here.