Countryside appoints Victoria Prior to the Executive Management Team


Countryside, the leading UK mixed-tenure developer, is pleased to announce that Victoria Prior, Managing Director of Corporate Affairs, will be joining the Executive Management Team led by Group Chief Executive Iain McPherson.

Having joined the business five years ago, Victoria began her tenure at the company leading on investor relations advising the Executive Management Team and communicating the group’s key messages to external stakeholders. In March this year, she was promoted to Managing Director of Corporate Affairs, a specially created role to oversee wider brand and corporate communications initiatives, including Environmental, Social and Governance (ESG). 

In her role as part of the Executive Management Team, she will continue leading the investor relations programme, advise on operational aspects of the business and further develop the ongoing brand and corporate communications programme. 

Iain McPherson, Group Chief Executive, Countryside, commented: “I am delighted that Victoria has agreed to join the Executive Management Team. As an integral member of the senior leadership team, she has a proven track record in navigating the business through shifting market conditions with real insight and dynamism. 

“In her newly created role, she continues to help shape the strategic direction of the business and ensure we communicate our brand values and ethos with all our external and internal stakeholders effectively.”