

Inclusion is at the heart of our strategy. The employee experience we want to create is one where our employees and those we work closely with feel good about who they are, whoever they are.
We have clearly set out what inclusion means at Countryside and invited all employees to bring their whole self to work. We call this ‘Be You’.
Be You is more than an invitation, it’s a clear commitment from the top to fostering greater inclusion which is embedded through our company values.
In 2021, we took 6 critical steps to building inclusion:
And that’s just the start…
2022 will see us deliver even more. For example, we are planning our first DEI annual conference for our Group leadership team and will be putting in place reverse mentoring with our Executive Team. To name just a few things. And we’ll be collecting data so we can measure the impact of our strategy.
We have more to do to build a diverse workforce. That’s why we are creating our recruitment strategy designed to build greater diversity and looking to address bias in terms of who our industry and organisation is for.
Whilst there is more to do, we are making progress. Our gender pay has dropped for the 3rd consecutive year and this is reflective of the average pay difference between men & women at Countryside.
In 2021, we took 5 critical steps to building greater diversity:
2022 will see us deliver even more. For example our recruitment strategy will be launched and we will audit our talent and promotion processes, to name just a few things.
2022 and beyond
We will deliver more against goals 1 and 2 aligned to our strategy. We have a clear direction and plan. We will launch work to support goals 3 and 4.
Countryside will make a difference.
And as a proof point to our work, we are pleased to announce that we have been shortlisted for the SECBE Diversity, Equity & Inclusion Award.