Hoxton: where trendsetters choose to put down roots


Hoxton, where our Dash development is located, has emerged as the go-to destination for lovers of quality shopping.

Dotted with carefully curated boutiques and funky concept stores, Hoxton is the place to be for trendsetters. Whether you’re after clothes, stylish accessories for your new home or furniture – Hoxton has it all.

Aimé on Redchurch Street stocks a selection of French and international brands, which means shoppers no longer need to jump on the Eurostar in search of a certain je-ne-sais-quoi. The Redchurch Street store opened after its Notting Hill predecessor, launched by two French sisters, became a success, showing London’s appetite for lesser known French brands.

Aimé specialises in womenswear, lifestyle and homeware pieces by niche fashion brands from all over the world, stocking the latest creations of Isabel Marant Etoile, Officine Générale Ulla Johnson, and others.

Those who want to add a personal touch to their new home should head to Hostem Inventory on Chance Street. This shop places in-store experience at the heart of everything, turning shopping into an emotional journey through its carefully crafted interior and passionate staff. Spread across three rooms, filled with carefully restored antique pieces, including ladders and chairs, this store is the exact opposite of a typical fast fashion retail outlet.

Its offering is comprised of a collection of garments, ceramics, objects, and artworks, making it an exemplary lifestyle boutique. Every item sold is catalogued and documented, and shoppers will find creations from Beaugan, Anecho, Alice Waese, and other niche designers.

The Goodhood Store on Curtain Road is a multi-brand retailer selling over 200 brands across menswear, womenswear, lifestyle, and cosmetics. All of the items sold at Goodhood have been handpicked and have a story to tell which appeals to today’s mindful consumer. Goodhood has been described as one of the finest independent shops in the capital by i-D magazine.

Hoxton’s fascinating shopping scene combined with an enviable range of superb coffee places, restaurants and bars makes it a vibrant melting pot. It is hardly surprising that it keeps drawing creative, open-minded and forward-thinking people from all walks of life.

Dash, located just off Pitfield Street, has only seven apartments remaining for sale. Prices for a one-bedroom apartment at Dash start from £690,000.

Buyers can register their interest at Countryside Partnerships, call 020 3944 7373 or email [email protected] to book an appointment and learn more.