In Conversation With…Knead Neapolitan Pizza

Knead Neapolitan Pizza is the passion project of Simon and Olivia, who opened their very first pizzeria in autumn 2022 at Watermark in Maidenhead, having been known for their successful vans and pop-up pizzerias in the area over the past few years.
We sat down with co-founder Simon to find out more about the restaurant, which has joined several other new retailers around the new public square at Watermark.
What inspired you to create Knead Neapolitan Pizza?
A love of all things pizza really. We were gifted a pizza oven around seven years ago by a friend and started making dough, hosting parties and it stemmed from there. In 2019 we decided to take the plunge and bought a classic van and fitted it with a pizza oven, catering for private events and local pop-ups. Fast-forward to 2022 and we opened our first bricks and mortar pizzeria here in Maidenhead.
What made you choose Maidenhead and Watermark for the new pizzeria?
The development really excited us as it has a strong community focus. It has a very European feel with the unit underneath flats and like-minded small businesses have joined us in opening like A Hoppy Place and Masters. We love our corner plot too on St Ives Road, with full height windows on two sides creating a lovely bright interior. We can’t wait for some warmer weather so we can take the (pizza) party outside!
What’s on offer at Knead Neapolitan Pizza?
Aside from the obvious, we’ve got a range of sharing boards, seasonal salads and homemade desserts. Not to mention a fab cocktail & wine menu and locally sourced beer from Stardust Brewery in White Waltham. We’re also confident we’re serving the best coffee in town as it comes from renowned roasters Coopers in Marlow.
What’s the best thing about opening your new pizzeria in Maidenhead?
Seeing our vision come to life. It’s all well and good having pipe dreams but to see them realised after years of hard work, not to mention the financial commitment, is extremely satisfying. When we get the chance to take it all in anyway!
What is your favourite thing about the area?
Any town on the Thames has its own charm and Maids is no different. Both Boulders Lock and Bray are lovely for walks and the regeneration in the town centre is drawing plenty of exciting businesses to the area. Everyone we’ve encountered so far has been so friendly too. All the other local businesses work together and bounce ideas off each other.
What is your best local secret?
The Nigerian puff puff from Nene’s Jollof in the Nicholson Centre. They’re fantastic little donut-like balls. Delicious!
For someone new to the area, how would you suggest they get involved in the community?
Follow all the social media accounts like Face2Face Maidenhead and others who showcase all the best events and goings-on about the town. Check out the monthly market and see what’s going on at the library.