Base at Newhall street scene Base at Newhall street scene

Our Business Model

Our Partnerships model is built around six key pillars which form the basis of our approach to development. We look to build in a responsible way with our approach to sustainability embedded across this model.

We look to reuse land wherever possible, focusing on high quality mixed-tenure developments that deliver positive social impact for those communities with placemaking at the heart of what we do.

This is only possible by working collaboratively with our partners. We bring together a range of stakeholders including partners, investors, land owners, housing associations, government bodies and the community to develop places people love with sustainable communities built to last.

business model December 21

Our Partnerships model is built around six key pillars:

Mixed-tenure development

Our mixed-tenure approach offers choice to individuals as to how they want to live with a mix of private for sale, affordable and institutional Private Rental Sector (“PRS”) homes on a single development.

This increases the speed of delivery on our developments, as they are not reliant on a private sales absorption rate. The approach de-risks delivery and improves cashflow through the forward funding of affordable and PRS homes.

Modern Methods of Construction "MMC"

Countryside’s manufacturing capabilities are spread across three locations across the UK. Being the only major housebuilder with this capability we can achieve our net zero carbon goals faster.

Our factories can supply our sites with panels for up to 6,000 homes p.a., 4,600 of which are our advanced closed-panel systems. In addition, we have capacity to produce 6,000 floor cassettes from our factories with further innovation planned for future years.

Regeneration and brownfield land

We target 60% of our land to come from brownfield sources, looking to use space efficiently through design intended to optimise the use of land to minimise environmental impact whilst maximising urban regeneration.

Our approach to urban regeneration involves remodelling existing estates to increase quality and numbers of homes on a development. Previously industrial suburban brownfield sites are redeveloped in a way that improves the environment and communities, rather than encroaching on greenfield sites.

Placemaking and building successful communities

Creating places people love means thinking critically about the social and digital infrastructure, transport and using green spaces wisely. It is more than just creating quality, sustainable buildings.

We engage with our communities at every stage, from understanding their needs and responding through design to working closely with our partners to empower communities through the whole development process, placing them at the heart of everything we do.

Collaborative working with partners

We have a strong track record of delivery working with a range of partners from local authorities and housing associations to community groups and other key stakeholders in a local community.

In our estate regenerations, we seek to involve residents throughout the development to ensure we provide the best mix of services and public open space for that community and that the community feels part of creating the new development.

High quality design & construction

With over 40 years’ experience of master planning and placemaking, we pride ourselves on the quality of the places we create.

We provide homes built to a high standard and this has been recognised by our customers, over 90% of whom would recommend Countryside to a friend.

Beam park case study

Case studies

Keen to find out more about us? Take a look back at some of our previous developments and find out how we create communities and work with partners.

Read our case studies